Eres bella o común???

dove.jpeg

Interesante el experimento social de Dove, donde en la entrada a una de sus instalaciones, proponía el uso de dos puertas: una para bellas y otras para comunes o promedio. Lo interesante de esta autosegmentación (tu elegías por donde entrar), eran las explicaciones según el comportamiento seguido y lo épico que puede llegar a ser elegir una puerta.

Cómo enseñanza, elementos comunes y sin ningún aparataje pueden ser conjugados en una espectacular experiencia de compra/uso/relacionamiento con la marca. Dove ahace rato dió rienda a sus creativos y lo interesante es esta experiencia colmada de emociones.

y tu, por dónde atravesarías?...

Enjoy it!

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